1/11/2024 0 Comments Baron fig do work journalJoey: If you tweet, email, or facebook to Baron Fig you’re essentially talking to me. What’s it like selling a product in such an opinionated and saturated market? I’m sure you get lots of requests to “Moleskine-ify” your books, or what have you. People are picky about their paper and their notebooks. Last week we met Nathan Bond, one of the founders of Rifle Paper Co., and he said when starting a company “you’re always and never ready.” I completely agree. A Swedish graphic designer, an Australian game developer, the manager of a famous Broadway show, and many others. We’ve had all sorts of interesting customers stop by our studio. This happens through email, twitter, phone, or in person. Since we sell directly to customers (by our choice), we interact and get feedback from customers all the time. We’ve been learning a lot and having a great time doing it. With only two people in Baron Fig (Joey and myself), it leads to many tasks falling on a few shoulders. It’s been one year since your Kickstarter was successfully funded (10x over), what has the past year been like?Īdam: It’s been a very interesting, busy, and intellectual gratifying experience. If both Apple and Baron Fig arrived at the same dimensions independently, then it must mean something. After the book was manufactured and complete, we found that the dimensions were almost exactly the size of an iPad Mini. We found that by shortening the height of the book and making it a little wider provided the optimal experience. Many provided something that was too long and narrow. For the sizing, we had used virtually every sketchbook and notebook out on the market. We felt the gray cloth cover provided a great texture and visual experience. We used their collective guidance to create our first notebook, the Confidant.Īdam: We wanted to create something with no branding and a very subtle look and feel. Over 80% responded, and many with extremely detailed feedback. –and asked them one simple question: “What do you like in a sketchbook or notebook?” The response was incredible. We ended up emailing 500+ thinkers around the world - architects, designers, illustrators, writers, etc. Once we figured out the general goal - to make a notebook for ideation - we figured out who our users would be and got in contact with them. Notebooks are tools that every one of us have been using since childhood, whether or not we’re aware of it we all have strong preferences. Joey: We started exploring ideas by talking about our own observations and preferences. How did you decide on the papers and the size and colors? The Baron Fig guys: Adam Kornfield on the left Joey Cofone on the right. After discussing the idea for almost 3 years, I told Joey lets just make this thing. We talked about making a notebook and finally in early 2013, after working on many projects together, the timing seemed right. I wanted to explore that.Īdam: Joey and I met in early 2010 at an entrepreneur meetup in NYC. So on one hand we had this ubiquitous tool which everyone used, and on the other we had a tool that had zero loyalty and continuity. On top of the differing notebooks, students (myself included) were also switching books each time they had to get a new one. It seemed that while everyone was using the same computer - a Mac - there was an incredibly diverse set of notebooks being used. Same goes for my peers, but there was something peculiar going on. I was in the Graphic Design program, and I used two primary tools to create work: a computer and a notebook. Joey: A few years back I noticed something interesting during my time at the School of Visual Arts in NYC.
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